Learning the Importance of Trust - Cleaning up in Persian Organic Soap Sales

President of Sunshine Corporation,
Mr. Ramezani MOHAMMAD

OKAKURA Tenshin (1862~1913), an artist and philosopher who lived in the Meiji Era, preached to people that "Asia is one." In fact, Asia is large. It covers area from Japan in the east to the Middle East in the west, and many different races and cultures coexist side by side. The oriental way of thinking may be the factor in common to unite the continent. Ramezani MOHAMMAD, an Iranian businessman in Japan, has a sense of affinity to Japan, a nation that had achieved rapid development among Asian countries after World War 2.

Ramezani studied at Tehran University and came to Japan 14 years ago. After he arrived in Japan, he worked at a factory and a building renovation company as he could not speak Japanese. However, as Japan's bubble economy collapsed, his company went bankrupt and he did not receive payments he was due. After that he established a building renovation company by himself and discovered the great importance of language and trust in business.

Now he is succeeding in the manufacturing and sales of the highest class soap made of rose and herbs. It all happened by chance when he brought herb soap as a souvenir from Iran. Japanese took interest in it and wanted to buy it. "In Japan, preservatives are used in many products, so they must have found organic products good," says Ramezani.

Ramezani runs a 40 hectare farm in his home country Iran, and manufactures natural soap called "Perusia no Tennen-so" (Persian Natural Grass), in which the world's best Rose Otto and 12 different herbs cultivated on his farm are used which he then sells in Europe and around the world. Two years ago a chance to take a further step arose. As he was trusted by the president of an aesthetic saloon who was a client of his, Ramezani was asked to become the president of her company.

Ramezani is handsome, bright and passionate about his job. His aesthetic salon, "Myufull" on the second floor of his office building and herb tea room, "Avicenna" on the first floor are both doing very well. Even Ramezani is successful, "I am happy as far as I can eat three meals and have a small space to sleep," he says. His modesty is attractive to many people.

Ramezani, whose motto is "When in Rome, do as the Romans do," associates mostly with Japanese people. He speaks very highly of Japanese who are exactly the same as he imagined they would be - kind and able to withstand any difficulties. On the other hand, he worries that Japanese consume medicine too readily and are indifferent to additives in foods. His dream is to go around the world and see many things of excellence in four or five year's time.

Sunshine corporation
URL: http://www.sun-shine.jp/
Tel: 03-5774-5595

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